Category: publishing

May 12, 2022

An Adman On Marketing Books And Books Stores

Terry O’Reilly worked in advertising for most of his career of 30+ years. For the last bunch of years he’s had a program / podcast series on CBC Radio about advertising and marketing. Actually more than one iteration of that. The current program is Under The Influence and it is in its 11st season. The podcast for May 5, 2022 is ‘Confessions of a Book […]

January 7, 2022

When The Crooks Are Embedded In The Vendors

Over the past 5 years a mystery has been unfolding in the publishing world:Someone has been stealing unpublished manuscripts. Since these did not end up as printed, plagiarized novels or books and no ransom demands were ever made the reason was unclear. Filippo Bernardini, an Italian citizen who worked at UK publisher Simon & Schuster, was arrested upon landing in the US on Wednesday. The […]

May 24, 2021

Books At Auction

The other day, at the end of our Writers’ Guild meeting, a common theme arose in conversation: how do we find a publisher and market our books to the right demographic segment to be successful? Questions like this are a common staple of the many many websites out there to help struggling writers get their stuff out into the world and be successful writers. This […]